solutions

Sometimes all you need is a fresh point of view, another pair of eyes, a new look at the market, or temporary management assistance while you build or rebuild your marketing organization. Sometimes you need help clearly articulating your positioning and key messages to investors, prospective customers, or the industry as a whole. Sometimes you need to know where you are in relation to the market or your competition.

By providing the marketing strategies and marketing management resources you need, just when you need them,we can help you plug your marketing gaps, establish clear positioning and messaging, find answers to your most pressing marketing and strategy questions, and put plans into place for transforming your marketing into a strategic part of your business.

Effective marketing is an intricate mix of company direction, marketing strategy and corporate/product positioning — all focused on the needs of key audiences. But too often, the complex and often time-consuming task of developing the programs and materials to communicate your key messages is left to the last minute — jeopardizing company milestones and affecting the perception of your company in the market.

We can work with you to develop persuasive, targeted marketing programs, then will develop effective materials, including website structure and content, advertisements, event plans, press releases, bylined articles, brochures, datasheets, white papers, case studies, product demos, training CDs, electronic newsletters, presentations, and sales tools that leverage your key messages and support your business goals, your brand strategy and your integrated marketing efforts.

Whether you’re launching a new company or a new product, you only have one chance to do it right. And that’s no easy task. There are a million details to coordinate, a labyrinth of approvals to negotiate, half a dozen vendors to synchronize, and a looming launch deadline to meet.

We can help you develop an effective launch plan, then will work with you and your designers, developers, product managers, public relations firm, investor relations firm, partners and other parties involved in the launch, assisting you with finding additional outside resources if you need them, to ensure that your launch goes off exactly as planned.

If your marketing materials and programs don’t directly support your corporate goals and sales cycle, then they’re not doing their job. Your sales and marketing materials need to help you generate leads, qualify prospects, close sales and cross-sell — while helping you build strong customer relationships.

We will work closely with you to evaluate existing materials, and build new sales materials and tools that enhance each step in your sales cycle and each component of your marketing plan, helping you grow your business.